Quad Announces New Predictive Model of Consumer Attitudes in Health Insurance
Quad Graphics, Inc Class A (QUAD)
US:NYSE Investor Relations:
investors.qg.com
Company Research
Source: Business Wire
Survey of more than 3,000 U.S. adults reveals proprietary attitudinal segmentation expected to increase consumer engagement and lower business expenses SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, has developed a specialized attitudinal model that helps health insurers drive deeper connections with consumers while reducing the costs to acquire and serve members.The model is based on nationally representative, primary research about what consumers value most from their health insurance. The research, which is detailed in Quad’s new report, “Tapping the Power of Consumer Attitudes,” uncovered three distinct segments for consumer attitudes.- The Utility First group most highly values a plan’s more basic administrative services.- Those in the Easy Access segment look first for access to information and tools that make information readily available.- And consumers in the Care Help cluster prioritize guidance and support from a h
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Earnings
- 2/20/24 - Beat
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Analyst Actions
- 2/15/24 - TheStreet
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Sec Filings
- 4/12/24 - Form DEFA14A
- 4/12/24 - Form DEF
- 3/22/24 - Form 4
- QUAD's page on the SEC website