Quad Announces New Predictive Model of Consumer Attitudes in Health Insurance [Yahoo! Finance]
Quad Graphics, Inc Class A (QUAD)
US:NYSE Investor Relations:
investors.qg.com
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Source: Yahoo! Finance
SUSSEX, Wis., April 04, 2024 BUSINESS WIRE )--Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, has developed a specialized attitudinal model that helps health insurers drive deeper connections with consumers while reducing the costs to acquire and serve members. The model is based on nationally representative, primary research about what consumers value most from their health insurance. The research, which is detailed in Quad's new report, "Tapping the Power of Consumer Attitudes," uncovered three distinct segments for consumer attitudes. - The Utility First group most highly values a plan's more basic administrative services. - Those in the Easy Access segment look first for access to information and tools that make information readily available. - And consumers in the Care Help cluster prioritize guidance and support from a health insurer. Using the model to predict into which segment consumers fall can illuminate new and powerful insights for more
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- 2/20/24 - Beat
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- 2/15/24 - TheStreet
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Sec Filings
- 4/12/24 - Form DEFA14A
- 4/12/24 - Form DEF
- 3/22/24 - Form 4
- QUAD's page on the SEC website