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Stock impact report

Acxiom and Client Command Partner to Revolutionize Automotive Marketing with Real-Time Shopper Identification [Yahoo! Finance]

LiveRamp Holdings, Inc. (RAMP) 
Last liveramp holdings, inc. earnings: 2/5 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Command ® , the pioneer in real-time automotive shopper identification, today announced a new partnership designed to help the automotive industry connect with in-market buyers – at the right time, in the right way. Through this partnership, Acxiom now has access to Client Command's patented Active Shopper Network™ (ASN) platform, enabling automotive brands to recognize and reach shoppers in the moments that matter most. As shoppers browse the open web, researching vehicles, comparing features, and reading reviews, ASN uses secure, privacy-first methods to detect when and where someone is showing high-intent signals. It then updates their intensity score in real time, without ever compromising their personal data, so brands can deliver relevant offers and experiences to shoppers most likely in market and interested. It's a step toward smarter engagement, better customer journeys, and stronger OEM-dealer alignment. The Active Shopper Network's intent-based audiences will be availab Show less Read more
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