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Stock impact report

Acxiom Deepens Amazon Ads Partnership, Making 10,000+ Audiences Available for Immediate Activation in Amazon DSP [Yahoo! Finance]

LiveRamp Holdings, Inc. (RAMP) 
Last liveramp holdings, inc. earnings: 2/5 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
an expansion of its long-standing partnership with Amazon Ads, making over 10,000 Acxiom audiences directly available within Amazon DSP's Audience Hub. With availability since March 16, the direct integration empowers advertisers to seamlessly activate high-quality Acxiom audiences across Amazon-owned media properties and premium open-internet supply in the U.S., U.K., and Germany, delivering speed, precision, and scale to their programmatic campaigns. This enhanced collaboration addresses critical challenges faced by today's marketers, including lengthy onboarding timelines, fragmented audience data, and inconsistent match rates. By leveraging a direct API connection, Acxiom provides marketers with: Direct Access: Over 10,000 Acxiom audiences, built on a foundation of Acxiom Real ID, are now immediately accessible and ready for activation across Amazon's vast ecosystem and beyond. Faster, Simpler Activation: Direct integration eliminates traditional onboarding delays, allowing Show less Read more
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