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0 0.000456551514229206 -0.00289149292345149 -0.00517425049459753 -0.00289149292345149 -0.00273930908537524 -0.0105006848272715 -0.0150661999695634
Stock impact report

MobileFuse Expands Partnership With LiveRamp, Increases Publisher Fill Rates over 300% [Yahoo! Finance]

LiveRamp Holdings, Inc. (RAMP) 
Last liveramp holdings, inc. earnings: 2/5 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
NEW YORK April 30, 2024 /PRNewswire/ -- MobileFuse , one of the largest in-app, CTV, and DOOH advertising platforms, today announced an expanded, strategic partnership with LiveRamp, the leading data collaboration platform (NYSE: RAMP ). MobileFuse is utilizing LiveRamp's Authenticated Traffic Solution, helping publisher partners uncover new revenue opportunities and benefit from higher fill rates -- all while navigating mobile signal deprecation and an increasing third-party cookie-free environment. LiveRamp's Authenticated Traffic Solution connects publishers' and marketers' first-party data to create authenticated audiences at scale, and enables marketers to connect with their customers wherever they are spending time. As the ecosystem learns how to drive better results without third-party signals, including addressing the final steps of Chrome third-party cookie deprecation in late 2024, the Authenticated Traffic Solution enables inventory to be both addressable and measurable. Show less Read more
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