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Stock impact report

LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals

LiveRamp Holdings, Inc. (RAMP) 
Last liveramp holdings, inc. earnings: 2/5 04:05 pm Check Earnings Report
Company Research Source: Business Wire
SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) today announced a partnership with Scowtt, the AI-powered advertising optimization platform, to integrate Scowtt’s predictive AI models into LiveRamp’s data collaboration platform. As the first such partnership of its kind, LiveRamp and Scowtt will deliver unmatched value-based performance optimization to major platforms and programmatic destinations, seamlessly driving superior outcomes for every marketer.“Scowtt’s mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp’s focus on using data collaboration to supercharge the benefits of data,” said Eduardo Indacochea, CEO and Founder of Scowtt. “LiveRamp is the first to combine the power of data collaboration with Scowtt’s CRM-driven prediction and proprietary conversion value models. This creates a new way to deliver better optimization for marketers, where clients are seeing 40%+ improvement in ROAS by leveraging data in a w Show less Read more
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