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Stock impact report

LiveRamp Unlocks Identity-Driven Marketing with Unity to Power Better Returns in Gaming [Yahoo! Finance]

LiveRamp Holdings, Inc. (RAMP) 
Last liveramp holdings, inc. earnings: 2/5 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Unity (NYSE: U), the world's leading game engine, to improve marketers' effectiveness reaching mobile users, as well as powering better marketing returns. The partnership will make LiveRamp's durable, interoperable identifier – RampID – available across Unity Exchange, enabling marketers, agencies, and platforms to apply identity-based buying strategies within Unity's mobile ecosystem, which includes 2.9B monthly active devices in mobile environments globally, and 256M in the U.S. Historically, brands, agencies, and platforms had to rely on mobile identifiers and other alternatives to market within mobile environments. Now, LiveRamp and Unity are leveraging RampID so that marketers can tap identity within gaming and mobile, with the same consistency as other parts of the consumer journey, unlocking omnichannel marketing that reaches consumers in games as seamlessly as anywhere else they spend time. By enabling RampID across the Unity Exchange, Unity is increasing the addressabilit Show less Read more
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