Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners
Roblox Corporation Class A (RBLX)
Company Research
Source: Business Wire
Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats SAN MATEO, Calif.--(BUSINESS WIRE)--Today, Roblox Corporation (NYSE: RBLX) announced video ads would become available to all advertisers,1 enabling them to seamlessly reach Roblox’s community of users, ages 13 and up2, across the platform. This new immersive advertising format doesn’t require creation of custom-built 3D content and opens up a scalable opportunity for brands to connect with Gen Z consumers that represent over half of the platform’s 71.5M daily active users.3This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240501299333/en/Avatars watching a video ad on Roblox (Graphic: Business Wire)“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connectin
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RBLX
Earnings
- 5/9/24 - Beat
RBLX
Sec Filings
- 5/14/24 - Form 4
- 5/13/24 - Form 144
- 5/9/24 - Form 10-Q
- RBLX's page on the SEC website