Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners [Yahoo! Finance]
Roblox Corporation Class A (RBLX)
Company Research
Source: Yahoo! Finance
SAN MATEO, Calif., May 01, 2024 BUSINESS WIRE )--Today, Roblox Corporation (NYSE: RBLX) announced video ads would become available to all advertisers, enabling them to seamlessly reach Roblox's community of users, ages 13 and up , across the platform. This new immersive advertising format doesn't require creation of custom-built 3D content and opens up a scalable opportunity for brands to connect with Gen Z consumers that represent over half of the platform's 71.5M daily active users. "By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting and exploring immersive experiences," said Stephanie Latham, vice president of global brand partnerships, Roblox . "Our new video ads format offers the simplicity and scalability that brands want to drive global awareness and consideration. Any brand can easily leverage our video ads in their campaigns, b
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RBLX
Earnings
- 5/9/24 - Beat
RBLX
Sec Filings
- 5/14/24 - Form 4
- 5/13/24 - Form 144
- 5/9/24 - Form 10-Q
- RBLX's page on the SEC website