Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners [Fortune]
Roblox Corporation Class A (RBLX)
Company Research
Source: Fortune
Gen Alpha, made up of digital natives, is spending money from readily accessible e-commerce sites, but also making money by selling and reselling items on digital platforms. Members of Gen Alpha are too young to drive themselves to a store or open up a credit card in their own names—but that hasn't stopped them from spending nearly as much as the gross domestic product of Bulgaria The youngest generation, born between 2010 and now, has eclipsed $100 billion in direct spending power annually, according to a new report from public-relations firm DKC—and they're driving even more spending by having an outsized influence on household purchases. The survey of about 1,000 U.S. parents of kids between 8- and 14-years-old found 42% of household spending was influenced by Gen Alpha's opinions, a figure swelling to 49% for households earning more than $100,000 per year. This influence can range from what's put on the dinner table to what clothes to buy and where to travel. “This generat
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RBLX
News
- Possible Bearish Signals With Roblox Insiders Disposing Stock [Yahoo! Finance]Yahoo! Finance
- RBLX INVESTIGATION: Investigation Launched into Roblox Corporation, and Attorneys Encourage Investors and Potential Witnesses to Contact Law FirmPR Newswire
- It’s a Hard Forkin’ Christmas! [The New York Times]The New York Times
- Roblox Corporation (RBLX) Willing to Make Changes After Ban in Russia [Yahoo! Finance]Yahoo! Finance
- Sen. Blumenthal seeks details on White House ballroom from new architect, donor dinner attendees [CBS News]CBS News
RBLX
Earnings
- 10/30/25 - Beat
RBLX
Sec Filings
- 12/19/25 - Form 4
- 12/18/25 - Form 144
- 12/18/25 - Form 144
- RBLX's page on the SEC website