How Roblox plans to lure 30-somethings onto its gaming platform [Yahoo! Finance Canada]
Roblox Corporation Class A (RBLX)
Company Research
Source: Yahoo! Finance Canada
"We've found that our age-checked 18-and-up segment is growing at over 50% year on year, which is a real great signal for future growth," Roblox CEO David Baszucki told Yahoo Finance's Opening Bid. For years, Roblox has been the digital playground where kids spent weekends — and their parents' money. But the company's latest earnings report suggests that a demographic shift is underway. The platform beat analyst estimates across the board, with Q4 bookings hitting $2.2 billion, a 55% year-over-year increase. For the full year, the company is projecting sales growth between 23% and 29%, a signal that its controversial age-verification strategy might actually be working. Launched in January of this year, the mandatory process uses facial recognition via a partnership with cybersecurity firm Persona. Once a user is verified, Roblox can group that player by age, creating a walled garden that makes the platform more palatable to advertisers and older users alike. The stock has sur
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RBLX
News
- Roblox stock is rallying ‘directly into resistance,' trade expert argues [FOX Business Network]FOX Business Network
- Roblox (NYSE:RBLX) had its price target lowered by analysts at JPMorgan Chase & Co. from $100.00 to $75.00. They now have a "neutral" rating on the stock.MarketBeat
- How Roblox plans to attract 30-somethings onto its gaming platform [Yahoo! Finance]Yahoo! Finance
- Here's how Roblox's age checks work [TechCrunch]TechCrunch
- How Roblox plans to lure 30-somethings onto its gaming platform [Yahoo! Finance]Yahoo! Finance
RBLX
Earnings
- 2/5/26 - Beat
RBLX
Sec Filings
- 2/5/26 - Form 8-K
- 1/21/26 - Form 4
- 1/14/26 - Form 4
- RBLX's page on the SEC website