Roblox: Meta Platform's Strong Ad Results Prove The Potential For Growth Here [Seeking Alpha]
Roblox Corporation Class A (RBLX)
Company Research
Source: Seeking Alpha
Meta's positive outlook on ads and improved ad monetization efficiency is a boost for Roblox's prospects. Roblox's ad revenue has the potential to add a boost to its bookings, providing an immediate way to recognize high-margin revenue upfront. Investment Thesis Roblox ( NYSE: RBLX recently launched their own in-game ad solutions, which are based on placing interactive ads within games. Per the release, the current ad formats offered are Image Ads and Portal Ads within games. While both of these ad formats are a great start for the company's industry-first ad solution in gaming, I believe it is the Portal Ads that hold more value with scope for better monetization rates and engagement because brands that already have virtual worlds in Roblox games would be incentivized to spend on portal ads inviting virtual users into their virtual worlds. This tracker shows the number of brands opening virtual worlds in Roblox, which include brands such as Nike, Walmart, Chipotle, Crocs, et
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News
- Here is What to Know Beyond Why Roblox Corporation (RBLX) is a Trending Stock [Yahoo! Finance]Yahoo! Finance
- YouTuber Typical Gamer Launches JOGO, A $2 Million ‘Fortnite' Studio [Forbes]Forbes
- Roblox Co. (NYSE: RBLX) was downgraded by analysts at Roth Capital from a "strong-buy" rating to a "hold" rating.MarketBeat
- Super League Announces First Quarter 2024 Financial Results [Yahoo! Finance]Yahoo! Finance
- THE ZBD GEN Z GAMER STUDY GOES LIVE: WTF DOES GEN Z THINK OF GAMING, BRANDS AND BITCOIN? [Yahoo! Finance]Yahoo! Finance
RBLX
Earnings
- 5/9/24 - Beat
RBLX
Sec Filings
- 5/16/24 - Form 4
- 5/14/24 - Form 4
- 5/13/24 - Form 144
- RBLX's page on the SEC website