Sports goes cringe to chase Gen Z, from celebrating 67-point scorelines to posting Italian brainrot videos [Fortune]
Roblox Corporation Class A (RBLX)
Company Research
Source: Fortune
Recommended Video It's a much different experience for Tye. “I go to YouTube with Snapchat , or Google something if I just have an idea that I want to know,” Tye McOmber said while sitting next to his father at a recent Blackhawks game. Tye McOmber is on the border of Generation Z, born roughly between 1997 to 2012, and Generation Alpha, approximately 2012 to 2024 — a sprawling group of people with unique media habits and diverse attitudes on where sports fit into their lives. Together, they form — potentially, at least — the next generation of sports fans, an almost constant topic of conversation in the offices of every major sports organization. And they have proven to be a tricky target. According to a Morning Consult poll, 20% of Gen-Z adults identify as avid sports fans, compared to 33% of Millennials and 27% of Generation X . One-third of the Gen-Z respondents said they do not follow sports at all. Even among those who are fans, the touchpoints for teams and leagues a
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RBLX
Earnings
- 2/5/26 - Beat
RBLX
Sec Filings
- 2/11/26 - Form 4
- 2/11/26 - Form 4
- 2/11/26 - Form 4
- RBLX's page on the SEC website