Walmart enters the metaverse with Roblox experiences [CNN]
Roblox Corporation Class A (RBLX)
Company Research
Source: CNN
The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids. Walmart said it is targeting the next generation of customers – Covid-19 altered consumers' shopping habits and caused a surge in e-commerce sales ‘Walmart Land' will feature a Netflix trivia experience with “Stranger Things” star Noah Schnapp, a virtual dressing room and a music festival with popular artists. It will also sell “verch” for avatars that match real life merchandise in Walmart's stores. The second experience, Walmart's Universe of Play, will offer immersive games featuring characters from its most popular toy products for the holiday season, from L.O.L Surprise! to Paw Patrol. In particular, Walmart wants to draw Gen Z into virtual reality. Walmart Land's Electric Fest will feature performances from Madison Beer and Kane Brown. Its virtual dressing room offers products such as afp4, Halsey's makeup brand, an
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News
- Roblox (RBLX) Gains As Market Dips: What You Should Know [Yahoo! Finance]Yahoo! Finance
- Roblox Stock Has 33% Upside, According to 1 Wall Street Analyst [Yahoo! Finance]Yahoo! Finance
- Roblox Co. (NYSE: RBLX) had its "buy" rating re-affirmed by analysts at Benchmark Co.. They now have a $50.00 price target on the stock.MarketBeat
- Roblox upgraded, Qualcomm initiated: Wall Street's top analyst calls [Yahoo! Finance]Yahoo! Finance
- Roblox Co. (NYSE: RBLX) was upgraded by analysts at JPMorgan Chase & Co. from a "neutral" rating to an "overweight" rating. They now have a $48.00 price target on the stock, up previously from $41.00.MarketBeat
RBLX
Earnings
- 2/7/24 - Beat
RBLX
Sec Filings
- 4/24/24 - Form 144
- 4/18/24 - Form 4
- 4/17/24 - Form 4
- RBLX's page on the SEC website