Walmart thinks it's a good idea to let kids buy IRL items inside Roblox [Yahoo! Finance]
Roblox Corporation Class A (RBLX)
Company Research
Source: Yahoo! Finance
Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will allow teens to buy real-life goods stocked on digital shelves before they're shipped to your door. Available to children 13 and up in the US, the latest addition to Walmart Discovered is an IRL commerce shop featuring items created by partnered user-generated content creators including MD17_RBLX, Junozy, and Sarabxlla. Customers can browse and try on items inside virtual shops, after which the game will open a browser window to Walmart's online store (displayed on an in-game laptop) in order to view and purchase physical items. Furthermore, anyone who buys a real-world item from Discovered will receive a free digital twin so they can have a matching virtual representation of what they've purchased. Some examples of the first products getting the dual IRL and virtual treatment are a c
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- 5/14/24 - Form 4
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