The Blue Jays Lost The World Series But Won A Ton Of Extra Revenue [Forbes]
Rogers Communication, Inc. (RCI)
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Source: Forbes
The results are in from a television perspective: the World Series averaged 15.7 million viewers in the United States, which is 52% more than the average number of viewers for the 2025 NBA finals, and up 11% from last year. In Canada, nearly half the nation tuned in to watch their countrymen fall to the Los Angeles Dodgers in Game 7. With the U.S., Canada, and Japan all playing integral roles in the series, Game 7 averaged 51 million viewers in those three countries combined, making it the most-watched MLB game in 34 years. Baseball is most certainly not dying. That is the macro view. On a micro view, the Toronto Blue Jays may have lost the World Series, but they won in the game of revenues. Last season the club had $92 million in gate receipts. That team finished in last place. We don't yet have revenue numbers (or projections) for the 2025 team, but suffice it to say that a team that won 74 games and came in last in the American League last season saw a dramatic jump this year w
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