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-0.000494315373208184 6.17894216509572E-05 -0.000677829955511639 0.000432525951557051 0.00058699950568462 0.0037691547207119 0.0037691547207119 0.0037691547207119
Stock impact report

Reddit poised for strong quarterly ad momentum as advertisers boost spending, Jefferies says [Yahoo! Finance]

Reddit, Inc. Class A (RDDT) 
Company Research Source: Yahoo! Finance
Reddit Inc (NYSE:RDDT) is likely to deliver another quarter of solid advertising growth, according to Jefferies, as conversations with marketers point to resilient digital ad budgets and increasing share gains for the platform. The brokerage said its latest checks with advertisers suggest Reddit's first-quarter performance will reflect continued momentum, driven by strong returns on ad spend and growing adoption of its lower-funnel ad tools. According to Jefferies, advertisers described digital ad budgets as holding up well in early 2026 despite broader macroeconomic uncertainty, with spending increasingly shifting away from traditional channels such as television and print toward more measurable formats. Within digital, lower-funnel campaigns focused on conversions rather than brand awareness are growing faster, the analysts said. Paid social platforms are emerging as a key destination for that spending, as more product searches begin directly on social media. Alongside Meta Show less Read more
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