The Real Brokerage: Viral Marketing Driving Growth [Seeking Alpha]
The Real Brokerage, Inc. - Common Shares (REAX)
Company Research
Source: Seeking Alpha
The company's revenue primarily comes from commissions on real estate transactions, but the company is targeting increased revenue from title fees and brokering mortgages. Real's costs are largely variable, and without success in ancillary services, it is not clear the company can create shareholder value. The Real Brokerage ( NASDAQ: REAX ) is leveraging a range of incentives to drive viral agent growth, with great success. While this is helping Real expand rapidly, the economics aren't that compelling at the moment. Real's costs are largely variable, meaning margins are unlikely to improve significantly with scale. This could change if Real can attach higher margin services to real estate transactions, but there are a number of large companies targeting ancillary services, which could make this difficult. Market The rise in home prices in recent years, along with the rapid increase in mortgage rates over the past 2 years, has crushed the housing market. Sellers are unwillin
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REAX
News
- @properties, Christie's settle antitrust commission lawsuits [Yahoo! Finance]Yahoo! Finance
- Real Increases Its Presence in Chicago and Surrounding States With the Addition of Qamar GroupBusiness Wire
- Real Brokerage Agent Survey Reflects Continued Optimism Ahead of Anticipated Industry Changes [Yahoo! Finance]Yahoo! Finance
- Real Brokerage Agent Survey Reflects Continued Optimism Ahead of Anticipated Industry ChangesBusiness Wire
- Medical Properties Trust in real estate gainers, Compass in losers [Seeking Alpha]Seeking Alpha
REAX
Earnings
- 3/7/24 - Miss
REAX
Sec Filings
- 4/26/24 - Form 6-K
- 4/15/24 - Form 144
- 4/10/24 - Form 6-K
- REAX's page on the SEC website