LexisNexis Risk Solutions Automotive Brand Loyalty Research Reveals 57% of U.S. Car Buyers Open to Other Brands [Yahoo! Finance]
RELX PLC PLC American Depositary Shares (Each representing One Ordinary Share) (RELX)
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Source: Yahoo! Finance
ATLANTA Oct. 21, 2025 /PRNewswire/ -- LexisNexis® Risk Solutions, a leading provider of data and analytics for the insurance and automotive industries, released findings on how personalized and timely communications play a critical role in strengthening U.S. automotive brand loyalty and driving repeat purchases. The survey examined the motivations and considerations across consumer vehicle purchases and alternative fuel migrations. Through continued automotive brand loyalty analysis, including its most recent U.S. Automotive Brand Loyalty Mid-Year 2025 Study , LexisNexis Risk Solutions provides automakers (OEMs) with a unique view of the relationship between U.S. consumers and their evolving vehicle preferences. Time prior to purchase spent shopping for a new vehicle and time prior to purchase when decided on brand. Source: LexisNexis Risk Solutions Loyalty Market Reporting, as of August 2024. Key Takeaways When deciding on their next vehicle purchase, 42% of U.S. consumers dec
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