U.S. Vehicle Brand Loyalty Climbs to Five-Year High in 2025, According to LexisNexisRisk Solutions [Yahoo! Finance]
RELX PLC PLC American Depositary Shares (Each representing One Ordinary Share) (RELX)
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Source: Yahoo! Finance
ATLANTA Jan. 13, 2026 /PRNewswire/ -- LexisNexis® Risk Solutions, a leading provider of data and analytics for the insurance and automotive industries, announced that U.S. vehicle brand loyalty remains steady at 51.4% in 2025, according to its third annual U.S. Automotive Brand Loyalty Study . The year-end analysis shows brand affinity resilience as automakers navigate higher vehicle prices, expanding electric vehicle (EV) options and shifting fuel incentives. Through its automotive brand loyalty analysis, LexisNexis Risk Solutions provides automakers (OEMs) with a data-driven view of how U.S. consumers' purchasing and repurchasing behaviors are evolving across vehicle types and ownership cycles. Key Takeaways U.S. vehicle brand loyalty hit a five-year high in 2025, reaching 51.4%, rising 0.4 percentage points year-over-year Ten automotive brands surpassed the industry-average vehicle brand loyalty rate of 51.4% in 2025. Fuel-type loyalty among EV repurchasers in 2025 fell fr
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