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This affordable 10-year-old peated Islay scotch impressed a diverse panel, highlighting its broad appeal — and growing consumer sophistication when it comes to whisky. [Forbes]

REMY COINTREAU UNSP/ADR (REMYY) 
NASDAQ:AMEX Investor Relations: remy-cointreau.com/en/finance/publications
Company Research Source: Forbes
Another day, another bottle of award-winning spirit coming out of a top global competition. But this one is different. The SIP Awards – which stands for Spirits International Prestige – was established in 2009 as the first and only competition to use consumer-based judging as opposed to industry experts. “What about the consumer's opinion," was the question on the mind of its founder, Paul Hashemi. To answer it, in the words of his own mission statement , “he set out to create a fair competition by strategically choosing consumers from all demographics, conceiving an event that cuts to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.” The panel enlists the help of more than 300 palates, about 12 times the average number of panelists used in a traditional spirits competition. You can see more about the demographic breakdown of these consumer judges here . But that's enough on how the sausage is made. Let's take a clo Show less Read more
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