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Stock impact report

The Hefty ® Brand Highlights 'Strength That's Anything but Ordinary' in New Ad Campaign for Ultra Strong™ Trash Bags Featuring Longtime Partner, John Cena [Yahoo! Finance]

Reynolds Consumer Products Inc. (REYN) 
Company Research Source: Yahoo! Finance
LAKE FOREST, Ill. April 3, 2024 /PRNewswire/ -- In his eighth year as a brand spokesperson, professional wrestler and actor John Cena is once again teaming up with Hefty ® in the brand's newest Ultra Strong™ trash bag campaign launching today. Developed by creative agency DDB Chicago, the multimedia campaign features Cena delivering light-hearted humor while showcasing the strength and durability of Hefty ® Ultra Strong™ trash bags. John has been an incredible spokesperson for the Hefty brand over the past eight years, increasing Hefty's Top-of-Mind brand awareness seven points since 2016. We're thrilled to have him featured once again in our new campaign ," said Brienne Neisewander , Vice President of Hefty® Marketing, Reynolds Consumer Products. "His signature sense of humor is on display throughout the new creative and consumers will enjoy the entertaining scenario he narrates, while also hearing what makes Hefty ® Ultra Strong™ trash bags an incredible product—like the dependab Show less Read more
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