Creating Your Best Customer Loyalty Program [Forbes]
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Source: Forbes
That's different than true customer loyalty, but it's a pretty darn good start. In our 2024 State of Customer Service and CX research (sponsored by RingCentral ), we included a section of questions that focused on customer loyalty and rewards programs. Before we get into the findings, let's look at examples of some of the best. Amazon Prime: When I Googled the question, “Is Amazon Prime a membership program or a loyalty program?” the first answer came from an NBC News article that included this description: “Amazon Prime is Amazon's paid loyalty program. …” First, Amazon offers tremendous value for its program, including free shipping, Prime TV and more, which by itself is worth paying for. However, there is also the psychology that if you pay for something, you want to get value from it, so use it. Therefore, many Amazon customers choose Amazon over competitors because they pay for the loyalty program and want to get the most value from it. Of course, Amazon is known for its stella
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