David protein bar founder pushes back after lawsuit alleges company undercounted calories [MSNBC.com]
BRC Group Holdings, Inc. (RILY)
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Source: MSNBC.com
A growing controversy surrounding David protein bars — a viral favorite among wellness influencers — is drawing comparisons to the movie “Mean Girls.”A class action lawsuit filed in January alleges that the popular bars have more than 400% more fat and 80% more calories than advertised. It has prompted a flurry of recentsocial media postsOn Wednesday, the company’s founder, Peter Rahal, responded in astatement on XIn an interview, Rahal said the issue comes down to the way calories are calculated.“It’s a frivolous case where they’re using the wrong measurement and method to measure calories,” he said.The labels on David protein bars — which come in flavors like fudge brownie, blueberry pie and cake batter — list 150 calories and 2 grams of fat. But the lawsuit describes independent tests that found the bars to have 268 to 275 calories per serving and 11 to 13.5 grams of fat.The nutrition label of a David blueberry pie-flavored protein bar.NBC NewsThe plaintiffs say the discrepancy vio
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RILY
Sec Filings
- 3/19/26 - Form SCHEDULE
- 3/17/26 - Form NT
- 3/16/26 - Form SCHEDULE
- RILY's page on the SEC website