Kat Cole Tripled AG1’s Revenue, Fast. She Has Two Tips For Founders [Forbes]
BRC Group Holdings, Inc. (RILY)
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Source: Forbes
Now, she's taken on the mantle of entrepreneurship as CEO of AG1, a fast-growing green powder supplement that counts podcaster Joe Rogan among its endorsers and model Cindy Crawford among its investors. Cole made waves by committing AGI to spending more than $20m over the next three years to support peer-reviewed independent research on future AGI products, with trials on the full formula, rather than individual ingredients. The money will be spent at UC Davis and Penn State University. The company also named a team of , including Dr. Keith Baar at UC Davis, and entrepreneur and pediatrician Dr. Taylor Soderborg. Solid scientific research, even that funded by the company, is rare in the supplement industry, which is often criticized for being more hype than substance. Turning Vulnerability Into Strength Cole is also well-known for her personal style of leadership, and speaks often about her experiences growing up in home run by a single mother who left her alcoholic father. Sc
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