VIDEO 3:21 03:21 How Thorne became one of Gen Z's favorite wellness brands [CNBC]
BRC Group Holdings, Inc. (RILY)
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Source: CNBC
The brand has benefited from a generational shift transforming the supplements category that's seen millennial and Gen Z shoppers overtake boomers on wellness spend, CEO Colin Watts told CNBC. "One of the big Gen Z, millennial trends is, they don't think about supplementation as prevention. They think about it as performance. It's like, 'I want to sleep better. I want to have more energy. I want to deal with my anxiety. I want to work out better.'" Supplement brand Thorne is on pace to reach $650 million in annual revenue this year, fueled by Gen Z and millennial shoppers who are increasingly focused on improving their health, CNBC has learned. The 42-year-old supplement brand, which L Catterton took private in 2023, has sustained a compound annual growth rate of over 30% since the acquisition, according to the company. Between 2022 and 2025, its revenue more than doubled from $229 million to over $500 million, according to filings and the company. Meanwhile, the number of co
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