The Vitamin Shoppe opens AI-enabled store in NYC [Yahoo! Finance]
BRC Group Holdings, Inc. (RILY)
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Source: Yahoo! Finance
The Vitamin Shoppe has opened an Innovation Store in New York City's Upper East Side, the nutritional retailer announced Wednesday. The location is the first to offer its Shoppe Advisor tool. With the touchscreen, AI-driven tool, customers can receive product information, view wellness articles and videos, and check in-store and online inventory, according to the press release. The store, located at 157 East 86th St., also has a dedicated space to host health and wellness events. By offering its Shoppe Advisor in its new store, The Vitamin Shoppe aims to help shoppers and store associates have “more informed, interactive conversations throughout the shopping experience,” the company said. “We are located on one of New York City's busiest shopping streets, surrounded by top gyms, activewear and beauty brands, med spas, and smoothie shops — and The Vitamin Shoppe perfectly complements this thriving wellness hub,” Jim Abbatemarco, executive vice president and chief retail office
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