Creative workers won't be replaced by AI—but their roles will change to become ‘directors' managing AI agents, executives say [Fortune]
Rivian Automotive, Inc. (RIVN)
Company Research
Source: Fortune
That's according to executives from some of the world's largest enterprise companies who spoke at Fortune's Brainstorm AI conference in San Francisco earlier this week. Recommended Video “Most of us are producers today,” Nancy Xu, Vice President of AI and Agentforce at Salesforce , told the audience. “Most of what we do is we take some objective and we say, Okay, my goal is now to spend the next eight hours today to figure out how to chase after this customer, or increase my CSAT score, or to close this amount of revenue.” With AI agents handling more tasks, Xu said that workers will shift “from producers to more directors.” Instead of asking “how do I accomplish the goal?” they'll instead focus on “what are the goals that I want to accomplish, and then how do I delegate those goals to AI,” she said. Creative and sales professionals are increasingly anxious about AI automation as tools like chatbots and AI image generators have proved to be good at doing many creative tasks in
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RIVN
News
- Why Analysts See the Rivian Story Shifting Amid Divided Views and a New Fair Value Estimate [Yahoo! Finance]Yahoo! Finance
- Rivian Doesn't Need Nvidia for Self-Driving Cars. Should Nvidia Investors Be Worried? [Yahoo! Finance]Yahoo! Finance
- Why Rivian (RIVN) Shares Are Falling Today [Yahoo! Finance]Yahoo! Finance
- iShares PHLX Semiconductor ETF declares quarterly distribution of $0.4363 [Seeking Alpha]Seeking Alpha
- Is It Finally Time to Buy Rivian Stock? [Yahoo! Finance]Yahoo! Finance
RIVN
Earnings
- 11/4/25 - Miss
RIVN
Sec Filings
- 12/15/25 - Form 144
- 12/11/25 - Form 4
- 12/9/25 - Form 144
- RIVN's page on the SEC website