Rivian discounts electric pickup leases amid Ford's F-150 EV retreat [USA TODAY]
Rivian Automotive, Inc. (RIVN)
Company Research
Source: USA TODAY
The offer comes as competitor Ford plans to shift its F-150 Lightning to a hybrid model. Rivian's R1T sales declined in 2025, trailing competitors like the Ford F-150 Lightning and Tesla Cybertruck. Buyers could save $5,000 on a lease of a new Rivian R1T electric pickup or R1S SUV as the Irving, Calif.-based plug-in car maker moves to take advantage of changes in the electric pickup market segment. Rivian said in a post on its website that car buyers can get "on new 2026 R1S and R1T Dual vehicles with Large or Max battery and Performance Upgrade when you receive an approved lease offer by March 3 and take delivery by March 31." The deal comes as one of Rivian's chief competitors in the electric pickup segment, Ford, has announced plans to transition its F-150 Lightning pickup from a fully electric car to a type of hybrid car known as an Extended Range Electric Vehicle (EREV). It also comes as Rivian is trying to position itself to grow into a mainstream EV maker with the
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RIVN
Earnings
- 2/12/26 - Miss
RIVN
Sec Filings
- 3/5/26 - Form 4
- 3/5/26 - Form 4
- 3/5/26 - Form 4
- RIVN's page on the SEC website