Ford CEO says 'the customer has spoken' after its EV business lost nearly $5 billion last year [Business Insider]
Rivian Automotive, Inc. (RIVN)
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Source: Business Insider
Bill Pugliano/Getty Images This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Ford's CEO says American customers "have spoken" after the automaker released a slate of large EVs to lackluster sales. Ford reported $4.8 billion in annual losses for its EV division. It expects to lose another $4 billion to $5 billion this year. The company is rolling out a new lineup of smaller, lower-cost electric vehicles starting in 2027. Ford's electric vehicle business lost nearly $5 billion last year — and CEO Jim Farley says the company got the message. "So I think the customer has spoken. That's the punchline," he said during Tuesday's earnings call. Ford's EV unit posted a $4.8 billion loss in 2025, as sales of its Mustang Mach-E, F-150 Lightning, and E-Transit fell 14% from a year earlier. Now, the automaker is reshaping its electric strategy — shifting toward lower-cost, high-volume EVs and lea
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RIVN
News
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- Rivian Q4 earnings preview: R2 progress and profit path still the key investor story [Yahoo! Finance Canada]Yahoo! Finance Canada
- Rivian Q4 earnings preview: R2 progress and profit path still the key investor story [Yahoo! Finance]Yahoo! Finance
- Rivian (RIVN) Q4 Earnings: What To Expect [Yahoo! Finance]Yahoo! Finance
RIVN
Earnings
- 11/4/25 - Miss
RIVN
Sec Filings
- 1/22/26 - Form 4
- 1/22/26 - Form 4
- 1/22/26 - Form 4
- RIVN's page on the SEC website