Letting Home Sellers Test the Waters Before Listing Could Boost Housing Supply as Much as 12%
Rocket Companies, Inc. Class A (RKT)
Company Research
Source: Business Wire
Redfin estimates inventory could increase 6%-12% in markets where sellers have the flexibility to test out pricing strategies before listing SEATTLE--(BUSINESS WIRE)--Redfin economists estimate annual housing inventory could increase by 6%-12% in markets where home sellers are given the flexibility to test out pricing strategies via ‘Private Exclusive’ and ‘Coming Soon’ listings (i.e., phased marketing) before formally putting their homes on the market. That’s according to a new report from Redfin, the real estate brokerage powered by Rocket.“Every home is unique,” said Redfin Senior Economist Asad Khan. “That makes it challenging for owners to know what their home is worth and how to price it to sell—especially when the balance of power in the housing market is shifting rapidly. A lot of homeowners today are reluctant to sell because they don’t know how much money they could make and how long it would take to find a buyer. Offering sellers the option to gauge interest in their hom
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