U.S. Homeowners Are Remodeling Instead of Relocating
Rocket Companies, Inc. Class A (RKT)
Company Research
Source: Business Wire
About two-thirds of homeowners who recently made renovations chose to upgrade their home instead of moving to a new place, per a recent Redfin survey SEATTLE--(BUSINESS WIRE)--More than two in five (43%) Americans renovated their home in the last year, and another 33% plan to renovate in the next year, according to a recent survey commissioned by Redfin, the real estate brokerage powered by Rocket.For many, renovating is a deliberate alternative to seeking out a different home. Roughly two-thirds (65%) of homeowners who are recent renovators chose to upgrade their current home instead of moving. For homeowners who are planning to renovate in the next year, 71% say they’re remodeling instead of buying a new place.This report is based on a Redfin-commissioned survey fielded by Ipsos in November 2025, fielded to 4,000 U.S. residents.Homeowners are staying put because it is expensive to move. With high mortgage rates and home prices, moving isn’t an affordable option for many Americans
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