Amazon reportedly planning drastic cuts to affiliate commission rates starting next week [The Verge]
RAKUTEN GROUP INC S/ADR (RKUNY)
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Source: The Verge
Photo by Michele Doying / The Verge is planning to make dramatic cuts to commission rates for its affiliate marketing program, which allows media organizations, e-commerce companies, and small and independent businesses to receive a cut of revenue from a sale if a customer lands on the product page and purchases the item through a provided link. The cuts go into effect on April 21st,according to CNBCFor instance, commission rates under the categories home improvement, furniture, lawn and garden, and pet products will see a commission rate of 8 percent per sale drop down to just 3 percent. For headphones, beauty products, and musical instruments, commission rates will go from 6 percent down to 3 percent. Many other categories — including grocery, sports, baby products, and outdoors and tools — are all dropping down to 3 or 1 percent, CNBCThe changes will be a harsh blow to digital media organizations, many of which spent the last few years building out commerce divisions dedicated to r
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