New Rakuten Study Reveals That Shopper Loyalty Hangs In The Balance [Yahoo! Finance]
RAKUTEN GROUP INC S/ADR (RKUNY)
NASDAQ:AMEX Investor Relations:
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Source: Yahoo! Finance
SAN MATEO, Calif. April 14, 2025 /PRNewswire/ -- Rakuten , the leading Cash Back shopping platform, released a new study in conjunction with The Harris Poll revealing a disconnect between shopper brand loyalty and retailer confidence. More than half (55%) of consumers say they plan to prioritize products with the lowest prices when shopping in the coming months, while only 5% of retailers think shoppers will choose to trade down to lower quality products and less expensive brands than the ones they're accustomed to. Retailers understand that shoppers will prioritize price, but they believe that brand loyalty will remain intact with 33% believing that shoppers will look for ways to save and stack incentives to continue purchasing their preferred brands. An additional 32% believe that shoppers will shift their purchasing to discount retailers that feature their favorite brands. "Consumers are looking for value, but the cost of doing business is increasing for retailers," says Julie
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