Perform[cb] Acquires AdCommunal, Leading Reward Network, to Help Brands Incrementally Scale Outcome-Based User Acquisition and Engagement [Yahoo! Finance]
RAKUTEN GROUP INC S/ADR (RKUNY)
NASDAQ:AMEX Investor Relations:
global.rakuten.com/corp/investors
Company Research
Source: cb
for enhanced engagement, a diverse marketing mix, and incremental user acquisition at massive scale. SARASOTA, FL / ACCESSWIRE / March 4, 2024 / Perform [cb] , the distinguished leader in outcome-based user acquisition, today announced it has acquired AdCommunal, a best-in-class provider of performance-based reward advertising. Combining AdCommunal's channel expertise and exclusive reward partners with Perform [cb] 's AI-powered customer acquisition platform gives brands the power to strategically diversify their media mixes and authentically scale new, highly engaged users under a single point of management. This marks the company's sixth acquisition since 2017 and its second acquisition since being acquired by private equity firm Beringer Capital in 2021. AdCommunal delivers a unique rewarded experience designed to enhance engagement throughout the customer journey, founded in 2007 by industry veteran and reward trailblazer, Neil Rajadurai. Neil positioned AdCommunal to become o
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