PMA's Milestone Study Quantifies the Size of Performance Marketing
RAKUTEN GROUP INC S/ADR (RKUNY)
NASDAQ:AMEX Investor Relations:
global.rakuten.com/corp/investors
Company Research
Source: PR Web
CARY, N.C. (PRWEB) August 07, 2019 LinkConnector is one of eight leading affiliate network platforms that participated in the Performance Marketing Association's (PMA) preeminent industry research report released today which estimates the size of Performance Marketing in the U.S. to be over $6 billion for 2018 with a Return on Ad Spend (ROAS) of 12:1. The results of this collaborative study; administered by PricewaterhouseCoopers (PwC) in cooperation with the PMA; quantifies the size, reach and results of the affiliate marketing channel in the U.S. in 2018 which comprises more than 200,000 businesses and individuals.What distinguishes this report from any others punctuating the quantitative value of the affiliate marketing industry is that the findings determined from this study included anonymized data from eight leading networks and platforms--AWIN, CJ Affiliate, Impact, LinkConnector, Partnerize, Pepperjam, Rakuten Marketing and ShareASale--for the first time ever. This inclusion
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