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NOT ALL BRANDS FIT THE SAME: DXL'S NEW FITMAP® APP SCANNING TECHNOLOGY HELPS BIG + TALL MEN FIND THEIR PERFECT SIZE [Yahoo! Finance]

Ralph Lauren Corporation (RL) 
Last ralph lauren corporation earnings: 2/4 08:01 am Check Earnings Report
US:NYSE Investor Relations: investor.ralphlauren.com
Company Research Source: Yahoo! Finance
specializing in Big + Tall men's clothing and shoes, today announced the launch of FiTMAP ® Scanning Technology on its mobile app, designed to revolutionize the way Big + Tall men find their correct size and perfect fit. DXL Big + T logo (PRNewsfoto/Destination XL Group, Inc.) This quick and easy scanning technology is available on an iPhone or iPad via the DXL app, as well as in more than 80 DXL stores nationwide. The scan measures 243 data points to create a precise, personalized fit profile, designed to help customers find the right size across 25+ top brands. The innovation addresses a long-standing challenge for Big + Tall men: not all brands fit the same. But now, after a scan, Big and Tall men will have their correct size across DXL's exclusive brands as well as favorites like Polo Ralph Lauren, Psycho Bunny, Brooks Brothers, Reebok and more popular names. This technology reflects DXL's ongoing commitment to innovation, personalization, and helping Big + Tall men look and Show less Read more
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