Surfing-Inspired Faherty Rides A Wave To Open In Biarritz, France [Yahoo! Finance]
Ralph Lauren Corporation (RL)
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Source: Yahoo! Finance
Faherty, a premium fashion brand with deep roots in the American coastal lifestyle, is launching its international expansion with a new store in Biarritz, the French Basque surf town better known for waves than fashion. The company believes the laid-back beach lifestyle the brand embodies is a perfect fit for this popular European vacation destination—France virtually shuts down in August. “Biarritz is a renowned surfing destination with a unique culture and we look forward to showcasing our best-in-class store experience to beach enthusiasts from all over the continent, as we lay the foundation for future global expansion,” said CEO Alex Faherty, who cofounded the company with his identical twin brother Mike, who serves as chief creative officer, their mother, Ninie Faherty, and Alex's wife, Kerry Docherty, in 2013. “That great mix of surf culture with amazing food and a laid-back spirit make it the natural place for us to open our first store in Europe,” Mike added. The new 3
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