RLH Corporation Enhances Hello Rewards Guest Recognition Program
RED LION HOTELS (RLH)
Last red lion hotels earnings: 2/27 06:30 am
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Source: GlobeNewswire
DENVER, Jan. 10, 2019 (GLOBE NEWSWIRE) -- RLH Corporation (NYSE:RLH) announced today that it is further enriching its innovative Hello Rewards guest recognition program with the introduction of a new digital currency: Hello Bucks. Unlike other loyalty program benefits, Hello Bucks was developed to reward all travelers staying at RLH Corporation hotels, not just the frequent traveler. Differentiated in the industry, the innovative Hello Bucks currency will instantly gratify Hello Rewards members with the compensation of 10 Hello Bucks for every qualifying stay at all participating RLH Corporation-branded hotels. “With Hello Bucks, we set out to create a currency that rewards the average North American traveler who largely goes unnoticed by traditional point-based guest loyalty programs,” said RLH Corporation Senior Vice President of Digital, Loyalty and Partnerships, Leslee Torres. “Each time a program member completes a qualifying stay at one of our almost 1,500 hotels, they recei
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