RLH Corporation Goes Back to Basics in 2020
RED LION HOTELS (RLH)
Last red lion hotels earnings: 2/27 06:30 am
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US:NYSE Investor Relations:
ir.redlion.com/investor-relations
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Source: GlobeNewswire
DENVER, Jan. 31, 2020 (GLOBE NEWSWIRE) -- RLH Corporation (NYSE:RLH) (“RLHC” or “the Company”) today announced a strategic plan to go “back to basics” in 2020 and beyond with a renewed commitment to franchisees and a tactical focus on growth opportunities. With a refreshed outlook, RLHC is approaching the next months with a focus on what matters most to its franchisees: the evaluation and implementation of common sense brand standards which focus on ROI for owners; amplifying marketing spend to increase brand contribution; targeted campaigns with input from franchisees; digital enhancements and expansion; and a commitment to development opportunities in markets that resonate with RLHC brands. Corporate efforts will be rooted in R.O.A.R – Recruit, Onboard, Add value and Retain. “R.O.A.R is vital to our effort of heading back to basics in 2020,” said RLHC Interim CEO John Russell. “This approach will help reinforce the foundation of the RLH Corporation business, show a commitment to
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