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Stock impact report

One-In-Four Satisfied Customers Don't Come Back [Forbes]

RingCentral, Inc. Class A (RNG) 
Last ringcentral, inc. class a earnings: 2/10 04:05 pm Check Earnings Report
US:NYSE Investor Relations: ir.ringcentral.com
Company Research Source: Forbes
While most people think of “dangerous” customers as those who might cause physical harm to employees, this type of dangerous customer wreaks havoc on your bottom line. In the best case, they just cost you money. In the worst case, they put you out of business. Many years ago, I opened my customer service keynote speech with this question: How many of you believe it's important to satisfy your customers? Almost 100% of the audience raised their hands. I then shared the reality. According to a study by Vanderbilt University professors Anthony J. Zahorik and Roland T. Rust, up to 40% of satisfied customers don't come back. Why? They are just satisfied. In other words, the experience was okay—or average. In today's hyper-competitive business world, “satisfactory” is not good enough. In an effort to get the latest and most relevant numbers, I included a question about satisfied customers on my recent customer service and CX research (sponsored by RingCentral ). It was important tha Show less Read more
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