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Stock impact report

Why Enterprises Are Testing Conversational AI Beyond The CRM [Forbes]

RingCentral, Inc. Class A (RNG) 
Last ringcentral, inc. class a earnings: 2/10 04:05 pm Check Earnings Report
US:NYSE Investor Relations: ir.ringcentral.com
Company Research Source: Forbes
Customer relationship management (CRM) tools have long served as the enterprise's source of truth. If the data is clean and the fields are updated, they can tell an executive what is in the pipeline, what is likely to close and what revenue should look like next quarter. And more often than not, entire forecasts, compensation plans and board conversations rest on the assumption that what is inside the system reflects reality. But anyone who has sat through a late-stage deal review knows how fragile that assumption can be. The moment a deal truly changes rarely shows up as a field update. It happens behind the scenes, when events change before systems catch up, like a buyer hesitating on a call, even though the deal still looks healthy in the CRM. That disconnect is why a growing number of enterprises are experimenting with conversational AI , not as a replacement for the CRM, but to see what CRMs routinely miss. The Problem With The CRM CRMs are excellent at structure. They Show less Read more
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