Can troubled automaker Nissan survive the next 5 years? Why the experts say yes [USA TODAY]
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Source: USA TODAY
“It's too early to worry about Nissan going under,” said Adam Bernard, principal of consultant Autoperspectives. “It faces big challenges, but they're not insurmountable.” Automakers are notoriously hard to kill ? and Nissan has assets that startups and newcomers can only dream of, including established dealers across the United States, widespread U.S. manufacturing and engineering facilities and a heritage that includes decades of growth and landmark vehicles, including honest to God icons like the Z and GT-R sports cars. “An $11 billion company that's been around for decades, has a global manufacturing footprint and 1,300 outlets in the United States doesn't just disappear,” said Brian Gordon, president of Dave Cantin Group, which advises dealerships. “This is not anywhere near the end of the line for Nissan, but maybe the beginning of a new chapter.” How did Nissan end up in this state? Nissan leadership has been ineffective for more than two decades. The automaker was h
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