Ford strategy briefing: Electrification in a cooling market [Yahoo! Finance]
RENAULT SA UNSP/ADR (RNLSY)
NASDAQ:AMEX Investor Relations:
group.renault.com/en/finance-2
Company Research
Source: Yahoo! Finance
Traditional internal combustion engine (ICE) and commercial vehicles remain profitable, but the company is having to manage the challenges of electrification, supply-chain pressures and rising competition. Like other established players, it is having to invest heavily in electric vehicle (EV) development while managing margin risks. Indeed, the announcement on December 9 that Ford has partnered with Renault to develop two Ford-branded passenger EVs based on Renault Group's Ampere platform is evidence of its efforts to do just that. The tie-up should serve as an efficient means of Ford delivering two electric cars for its portfolio while keeping their development costs trim. Despite cost pressures, though, Ford is pursuing electrification aggressively, investing in new EV models and battery technology. It is ramping up its manufacturing capabilities for pure EVs and is expanding the availability of hybrid models. There is an ongoing focus on software-defined vehicles, with over-the
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