Volume no longer a dirty word as Nissan looks to grow again [Yahoo! Finance]
RENAULT SA UNSP/ADR (RNLSY)
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Source: Yahoo! Finance
Nissan 's new Arc global mid-term plan carrying it to 2026 included a promise that we haven't heard from a manufacturer for a while: it wanted to lift annual sales by a million. The announcement last week included an admission by CEO Makoto Uchida that the mid-term plan it succeeded, called Nissan Next, had a flaw. The goal of increasing volumes used to be staple of car makers' forward-looking plans, but in recent years it has become unfashionable, replaced instead by the now well-worn phrase ‘value over volume'. That mindset preferred sales quality over quantity, removing discounting in favour of selling better-equipped models for higher prices. Volumes were sacrificed for increased profit margins, or so the theory went. That was achievable during the post-Covid supply chain shortages, when no one could build enough cars to meet demand, thereby raising average selling prices. The problem in the longer term, however, is that unless you can shrink your factory network to mee
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