Roku and iSpot Announce Streaming Audience Measurement Partnership [Yahoo! Finance]
Roku, Inc. - Class A (ROKU)
Last roku, inc. - class a earnings: 2/13 04:03 pm
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Source: Yahoo! Finance
SAN JOSE, Calif. & BELLEVUE, Wash., April 30, 2024 BUSINESS WIRE )--Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive innovation, opportunity, and advertiser value within the broader streaming TV ecosystem. As part of the expanded partnership, iSpot will become a preferred third-party measurement partner for Roku, offering direct and programmatic advertisers fast, reliable metrics that demonstrate the unique reach, frequency, verified ad exposures, and outcomes delivered across ads running on the Roku platform. In addition, iSpot will integrate Roku's Advertising Watermark to validate the authenticity of video ad inventory originating on the Roku platform. iSpot will gain access to Roku's exclusive, authenticated audience information. These asse
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ROKU
Earnings
- 4/25/24 - Beat
ROKU
Sec Filings
- 5/10/24 - Form SC
- 5/9/24 - Form 4
- 5/3/24 - Form 4
- ROKU's page on the SEC website