Roku and iSpot Bring Outcome-Based Optimization to Streaming [Yahoo! Finance]
Roku, Inc. - Class A (ROKU)
Last roku, inc. - class a earnings: 2/13 04:03 pm
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Source: Yahoo! Finance
NEW YORK, January 06, 2026 BUSINESS WIRE )--Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot's Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku and iSpot's partnership will help brands achieve more accountable, performance-focused campaign results on the Roku platform. With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions. Early testing with SimpliSafe showed strong results, including a 23% increase in leads and a 31% increase in website visits (optimized group vs. control). "This advancement with Roku and iSpot gives us a powerful way to ensure our advertising spend works as effectively as possible," said Courtney Strauss Manning Manager, Media & Customer Acquisition, SimpliSafe . "Our test campaign delivered positive results, showing significant gains across key perform
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ROKU
News
- Roku (NASDAQ:ROKU) had its price target raised by analysts at Bank of America Corporation from $115.00 to $140.00. They now have a "buy" rating on the stock.MarketBeat
- Roku (NASDAQ:ROKU) had its "outperform" rating reaffirmed by analysts at Citigroup Inc..MarketBeat
- Roku (NASDAQ:ROKU) was upgraded by analysts at Arete Research to a "strong-buy" rating.MarketBeat
- Roku and iSpot Bring Outcome-Based Optimization to StreamingBusiness Wire
- Roku (NASDAQ:ROKU) was upgraded by analysts at Arete from a "neutral" rating to a "buy" rating. They now have a $132.00 price target on the stock.MarketBeat
ROKU
Earnings
- 10/30/25 - Beat
ROKU
Sec Filings
- 1/15/26 - Form 4
- 1/15/26 - Form 144
- 1/14/26 - Form 4
- ROKU's page on the SEC website