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0 0 0.000775193798449568 0.00759689922480634 0.00635658914728677 0.00519379844961253 0.00108527131782957 0.000620155038759787
Stock impact report

ROKU Expands Union With Cross Screen Media for Measurement [Yahoo! Finance]

Roku, Inc. - Class A (ROKU) 
Last roku, inc. - class a earnings: 2/13 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.roku.com/investor-relations
Company Research Source: Yahoo! Finance
The users can also use Roku's data to target specific households with ads on both regular TV and streaming TV. This partnership makes it easier for agencies to reach people they want to target by using Roku's premium inventory and special data they collect themselves. With political campaigns becoming more intense, Cross Screen Media and ROKU are teaming up to help agencies reach voters effectively and understand how well their ads are doing, so they can decide how to spend their money in the future. The expanded partnership emphasizes the increasing importance of CTV for political agencies to reach their target audiences effectively amid changing consumption patterns. These new features are expected to boost platform revenues in the upcoming quarters. The Zacks Consensus Estimate for ROKU's 2024 platform revenues is pegged at $3.3 billion, indicating an increase of 10.35% from year-ago levels. The consensus estimate for 2024 is pegged at a loss of $2.16 per share, indicating Show less Read more
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