Amazon's Expanding Its Video-Advertising Business [The Motley Fool]
Roku, Inc. - Class A (ROKU)
Last roku, inc. - class a earnings: 2/13 04:03 pm
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Source: The Motley Fool
Amazon's Expanding Its Video-Advertising Business Amazon wants to sell publishers' ad inventory on other video-streaming platforms. Amazon ( NASDAQ:AMZN ) has quickly built a sizable digital-video advertising business on the back of its Fire TV platform. Now, Amazon's eyeing the audience outside of its 40 million Fire TV users. The online retail giant is in talks with multiple publishers to sell some of their ad inventories on other streaming platforms through its demand-side platform, according to a report from the Wall Street Journal . The move would enable Amazon's marketers to reach broader audiences while still using its valuable data to target and measure their ads. Amazon has been aggressive in its efforts to grab more ad inventory from publishers. In late 2018, it started requiring most ad-supported streaming services on Fire TV to provide a percentage of ad inventory in exchange for distribution. That led to a standoff between Amazon and Disney ( NYSE:DIS ) ahead of the
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ROKU
News
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- Roku Is the Lead-In to Television [Yahoo! Finance]Yahoo! Finance
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- Roku, Inc. (NASDAQ:ROKU) Q1 2024 Earnings Call Transcript [Yahoo! Finance]Yahoo! Finance
ROKU
Earnings
- 4/25/24 - Beat
ROKU
Sec Filings
- 5/10/24 - Form SC
- 5/9/24 - Form 4
- 5/3/24 - Form 4
- ROKU's page on the SEC website