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-0.000920705214539388 -0.00229034933534205 -0.00754065179841871 -0.0109655230138256 -0.00944293529953345 -0.0290745010310375 -0.0245851119684068 -0.0201634441984156
Stock impact report

Roku makes ad-tech acquisition of dataxu [MarketWatch]

Roku, Inc. - Class A (ROKU) 
Last roku, inc. - class a earnings: 2/13 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.roku.com/investor-relations
Company Research Source: MarketWatch
Roku makes ad-tech acquisition of dataxu Roku Inc. ROKU, -1.01% announced Tuesday that it has agreed to purchase dataxu, a Boston-based advertising technology company, for $150 million in cash and stock. The dataxu platform gives marketers the ability to conduct bidding, place self-serve ads, and manage campaigns. Roku said in a release that the deal will give the company the ability to offer marketers one "data-driven software solution to plan, buy, and optimize their ad spend across TV and OTT providers." Shares were off 0.3% in midday trading Tuesday as the S&P 500 SPX, +0.19% was up 0.2%. Roku's stock has vastly outperformed the S&P 500 this year, rising 332% over 2019, compared with a 20% gain for the index. Show less Read more
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